PRESS RELEASE

Exhibition The Subjective Perspectiveby video and photo artist MAIDO JUSS and art critic and curator KATI ILVES will be opened in Hobusepea gallery at 6pm on September 23, 2011.

The Subjective Perspective is an art project based on video and text, contemplating the issues of fiction and situation. Exhibited video installations are born out of recycling of visual material and contextual excerpts. Videos reflect the influence of mass media to unconditional consumers – those who won't make conscious choices nor filter what they see. The consumed and processed visual culture acquires new qualities in present collage art, becoming a form of redemption, revenge, salvation or elopement. The receiver's (viewer's, beholders) reaction invalidates the initial ambition of the used works and with the act of relocating the visual materials all earlier performances will be cancelled.

The text accompanying the video installations does not serve to illustrate the visual side. What is being exhibited should be contemplated the way it is, as spatial interruptions are loaded by similar or identical states of mind. Excerpts have been taken from J. G. Ballard's novel Crash that studies the pressure and evil in society, realized by modern technology. The author and the title of the book, however, are not important here – the excerpts speak for themselves, whereas they have been violently removed from the original source. The text and the visual form a whole without a narrative where fiction produces fiction and the overall objective lies in possible states of mind instead of solutions or answers.

Kati Ilves

Exhibition will be open until October 3rd, 2011.

Artists's gratitude to: Margo Niit, Nele Aunap, Koit Randmäe, Karel Koplimets

Exhibition is supported by the Cultural Endowment of Estonia.